Those who know me, know that I don’t go anywhere without my iPhone and not very far indeed without my iPad. That being said, I saw this video on YouTube today and just loved the simplicity. The design of this video / presentation is just flawless. Lines, circles, animation, flat design and skeumorphic design all flowing seamlessly together… As a whole, it makes an incredible statement. Hope you like it as much as I do!
If everyone is busy making everything,
How can anyone perfect anything?
We start to confuse convenience with joy,
Abundance with choice.
Designing something requires focus
The first thing we ask is
What do we want people to feel?
Delight, surprise, love, connection.
Then we begin to craft around our intention
It takes time
There are a thousand no’s for every yes.
We simplify, we perfect, we start over
Until everything we touch
Enhances each life it touches.
Only then, do we sign our work
Designed by apple in Califormia