Made to stick

Once again I saw an amazing SlideShare in my feed this morning!  I have to say that since LinkedIn took over SlideShare, the content has improved dramatically!

This SlideShare, by Happy Marketer Private Ltd, is based on Chip & Dan Heath’s bestseller ‘Made to Stick’.  The deck illustrates how to make our own messages “stick” by applying 6 simple rules or SUCCES.  It contains YouTube videos and case-studies from McDonalds Gol! World Cup Brasil commercial, P&G’s #LikeAGirl campaign, Dumb Ways to Die and more. Overall a really effective presentation.  You could even call it sticky!


+Alesandra Blakeston

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