How to persuade learners with stories, emotions and more

Found this great presentation on eLearning by SHIFT eLearning on Slideshare:

The secret recipe to a truly persuasive eLearning course is simple, at least in theory. Professionals in the fields of psychology, advertising, marketing and copywriting, have talked about some “rules” on how to persuade people. But all these rules lead us to two things: the human brain and human emotions.

Great stuff!

+Alesandra Blakeston

rule 6

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2 thoughts on “How to persuade learners with stories, emotions and more

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