There are a thousand no’s for every yes – apple simplicity

Those who know me, know that I don’t go anywhere without my iPhone and not very far indeed without my iPad.  That being said, I saw this video on YouTube today and just loved the simplicity.  The design of this video / presentation is just flawless.  Lines, circles, animation, flat design and skeumorphic design all flowing seamlessly together…  As a whole, it makes an incredible statement.  Hope you like it as much as I do!


 

If everyone is busy making everything,

How can anyone perfect anything?

We start to confuse convenience with joy,

Abundance with choice.

Designing something requires focus

The first thing we ask is

What do we want people to feel?

Delight, surprise, love, connection.

Then we begin to craft around our intention

It takes time

There are a thousand no’s for every yes.

We simplify, we perfect, we start over

Until everything we touch

Enhances each life it touches.

Only then, do we sign our work

Designed by apple in Califormia

Alesandra Blakeston

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